STRATEGY

How do you make sure you connect with the people who matter? It's all about strategy.

 

There are a lot of ways to reach your customers. We figure out the best way to reach them and then put it out there on the web so they can find you.

Part of the problem is the sheer amount of design content out there. To cut through the clutter, you need content that’s targeted and relevant – design that speaks to your audience in a way that rings true, and a way they can’t ignore. And that comes via thorough research and proper planning. It’s time to talk strategy.

Want to learn more? Let’s Talk.

Effective strategy comes in three parts.

01

Targeting

Good research is vital to any project. We support your existing data with analysis into your target audience and what they care about.

  • Research audience
  • Content planning
  • Campaign planning
  • Brand guidelines

02

Tactics

We tailor-make content to your objectives. From solid research to the creative approach, from script to storyboard, we'll handle everything.

  • Start-up e-commerce site
  • Custom Videography
  • Digital marketing
  • SEO & Google help

03

Messaging

Design is only successful if it's seen, but views are just the start. We'll distribute your video content to hit your targets and get the biggest bang for your budget.

  • Video distribution
  • Social Media
  • E-blast
  • YouTube optimization

Our Process

1. Set clear objectives

We work with you on specific & achievable objectives. This makes measuring your success simple and gives the project a clear direction.

4. Develop creative idea & brand

Using a blend of imagination and insight, we develop a creative concept for your company. Once the idea is fleshed out we build the brand.

2. Research Audience & Market

Good research is vital to any project. We support your existing data with analysis into your target audience and what they care about.

5. Distribute Content

Design is only successful if it's seen. We'll distribute your design content to hit your targets and get the biggest bang for your budget.

3. Decide core messages

Together we construct a core message to drive action towards your goals that's in line with your brand and engaging for your audience.

6. Measure success

 Once you're completely happy, it's time to distribute your creative content. And we report on its success based on your original objectives.

Our Strategy Services

Research audience

Content planning

Campaign planning

Brand guidelines